Well I say embrace your fairness! There is something so beautiful and ethereal about women with pale skin. Don't worry about trying to achieve the tanned look. You've got a unique glow thats all your own! Plus, fair girls tend to have more freckles and I looove freckles :)
Look at celebrities like Nicole Kidman or Julianne Moore. In my opinion they wouldn't be near as beautiful if a makeup artist packed on the bronzer and tried to make them into something they're not.
Love whatever skin color God decided to give you. You're gorgeous!